7 days, 7 ads a creative exercise by a 1-man studio

a creative exercise by a 1-man studio

Published

Jun 7, 2025

Topic

Thoughts

for the last 8 years, i worked as a freelance designer, and as a product designer at a crypto startup.
i spent most of that time designing interfaces, launching products, and building tools — mostly solo, sometimes in teams, always with a focus on clean, usable systems. along the way, i dabbled in crypto. and over time, ai became the thing that stuck.

over the past two years, i’ve explored every corner of ai — chat, voice, image, music, video. not just testing, but building with it. experimenting with workflows, combining tools, pushing what a single person can make. recently, i decided to go all in — no more clients, no job, just ideas and execution.

this project is the result of that.

7 days. 7 fake ads.


not for brands, not for followers — just for fun. every day, i pick a product (real or fictional) and build a short film around it. sometimes funny, sometimes strange, sometimes cinematic. but always built with a mix of human ideas and ai production.

how these are made

the process is mostly the same for each:

  • concept: all ideas are mine — ai still doesn’t generate good concepts. i start with a rough scenario, something weird or emotionally charged, then sharpen it into a structure that works as a short ad.

  • prompting: i use chatgpt to rewrite and expand my base prompt into a more detailed, structured format. that includes refining the narrative and writing better veo prompts.

  • video: scenes are generated with Google Veo 3 (quality + fast), occasionally with Veo 2 for product shots.

  • voice: if needed, i generate voiceovers with ElevenLabs — trailer voices, fake brand voices, or characters.

  • sound: music is created with Suno, and sound effects are added with ElevenLabs AI sound creator.

  • editing: everything is stitched, timed, and cut manually in CapCut — scenes, sound, pacing, typography, everything.

each ad takes about 2–3 hours total.

ad 01 — vaseline // zombie apocalypse

what if the world ended, but your skin didn’t?

a post-apocalyptic trailer where the only thing that survives is your moisturizer.

tools used:
Veo 3 (main scenes)
Veo 2 (product shots)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)

ad 02 — dove soap // medieval plague cult

...you could also just wash your hands?

a medieval influencer ritual interrupted by one man and a bar of soap.

tools used:
Veo 3 (all scenes)
Suno (music)
CapCut (editing)

ad 03 — waymo // grandma summons the demon car

she thought she ordered an uber. instead she summoned death.

horror parody meets tech satire — grandma chants in latin and the self-driving car answers.

tools used:
Veo 3 (cinematic + vhs style)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)

ad 04 — 8 seconds to sell

“hostage situation? great time to pitch a course.”

a rapid-fire ad series where people in life-threatening chaos sell a public speaking course with perfect delivery.

tools used:
Veo 3 (all scenes)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)

ad 05 — the cleanse // luxury bidet cult

“you’re not just washing. you’re ascending.”


a fake true-crime documentary ad for a high-end bidet.
tone is serious. message is not.

tools used:
Veo 3 (all scenes)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)

ad 06 — pan of the gods // non-stick frying pan

“the egg never lands.”

an epic action trailer built around a non-stick frying pan. world leaders, high-speed chases, and one perfect flip.

tools used:
Veo 3 (all scenes)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)


ad 07 — energizer // from 1983 to the end of time

“they kept going.”

a cinematic journey from the first energizer ad to the last moment in the universe. time folds, planets burn, but the drum still beats.

tools used:
Veo 3 (all scenes)
ElevenLabs (voiceover, sound fx)
Suno (music)
CapCut (editing)


deeflect © 2025

deeflect © 2025